Sugar Mama’s Bakeshop

Mmmmm more cupcakes. I know I’ve blogged about quite a few cupcake places, and my reviews are usually pretty good. I mean, it’s pretty hard to screw up a cupcake. (Well, that’s not really true, because Hey! Cupcake figured out how pretty easily) But after all the buzz Sugar Mama’s Bakeshop has been getting, in the name of journalism I had to investigate …

The cake melted in my mouth. And was gooey. And fudgey. It astonished me. I am not a cake girl. I will happily eat the icing off the top of cakes or cupcakes and leave the cake to someone else. I am an icing girl. But this cake … this cake was incredible. How could it be melty and gooey and fudgey all at once? I marveled at this as I licked the last bits off the cupcake paper. It was that absurd. I was licking the paper. I had taken the thing to go, and almost turned my car right back around to buy another.

I ordered the peanut butter cup, a chocolate cake with peanut butter icing. The icing, in contrast to the fantastic cake, pretty much sucked. It had very little flavor other than sugary-sweet, and it was a weird texture–way too airy, way too light to be buttercream, as it advertised itself. The shop also offers cream cheese icings, but there’s only so much cupcake a girl’s waistline can take. At one sitting.

That’s another thing. These babies don’t come cheap. The cupcake is really small, like the kind you bake yourself, and at $2.50, seem a bit overpriced. Personally, I’m happy to pay that much and have less to eat–I consider it a sort of portion control, because lord knows I can’t do that on my own. But savvy consumers will be hesitant to pay that much for the small cake. It’s worth it though, at least once.

I’d also recommend sitting in the South First shop, as it’s super cute with red-and-white decor, friendly servers, and a fun, adventurous menu. They offer six regulars, and a host of rotating options. Some of the more exciting cupcake offerings include a Black & Tan Guinness cake with Irish cream frosting (Wed & Fri), French Toast (Thurs & Sat), or the Elvis banana cupcake with peanut butter frosting and gold dust (Tues & Fri).

I can’t vouch for this personally, but I hear the molasses cookie is heavenly.

Short of that incredible cupcake from Sprinkles (remember to vote for an Austin location!), Sugar Mama’s is now my vote for best cupcake in Austin! Of course, I will never quit my search for the best … I’ll just be going to the gym/trail a little more often.


4 Comments to “Sugar Mama’s Bakeshop”

  1. My wife just mentioned Sugar Mama’s yesterday. In the context of, we need to go there and try their cupcakes. She loves their name and has heard good things about their goods.

    As my thank you to you for taking the time to write your blog, I did as you asked and voted for Austin at Sprinkles. I see they’re coming to Houston so they may be here before too long. Maybe after the hurricane they’ll decide Houston’s not such a good location and head about 100 miles west.

    I’ve had a near constant craving for cupcakes for a couple years as a result of hearing (on the Howard Stern show) a lot about the “Artie Lange Cupcake” made by Crumb’s Bakery in NYC: Vanilla sponge cake filled with chocolate buttercream, Covered in vanilla cream cheese frosting and topped with chocolate fondant icing w/white and chocolate sprinkles on the sides. Retail: $3.75 per cupcake.

    Thanks!

  2. I usually couldn’t be bothered with the cake portion of the cupcake either. A friend a I used to have a deal at work during every celebration that involved cake in which we each took a piece, she ate the cake from both pieced and I ate the icing from both. And I loved the chocolate cake part of the peanut butter cup cupcake too! I actually thought the peanut butter flavor of the icing wasn’t bad either. And I totally agree about the built in portion control…I’m happy to pay someone to do that for me!

  3. Glad to know someone else had a bad experience with Hey Cupcake! I thought it was just me and my annoyance by tourists on South Congress. Sugar Mama’s has a pretty high rating on Yelp.com, and I’ve been considering checking out for a while… If we agreed on Hey Cupcake, we’ll probably agree on Sugar Mama’s! Mmm!

  4. Thank you guys for sharing in my cupcake love! Kat and MBR, did you go? What were your thoughts? Edger, I used to do the exact same thing with one of my friends–we were a match made in heaven!

    So I had friends go this weekend and they gave me this report:

    - The Southern Belle (red velvet) was phenomenal.
    - The Brunette was good, but the icing was better than the cake. This is coming from a “Cake” not an “Icing.”
    - The Banana Pudding was “really really good, and I want to go back,” according to one sampler
    - The Marilyn Monroe rated an 8 on a scale of 1 to 10

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